Sun Plaza | AR Shopping

Client – Sun PlazaApp Development – Svarmony

Shopping 2.0 – with a combination of augmented reality treasure hunt, digital guidance system, mini-games and news portal, we turned the visit in the mall into a shopping experience – with the Sun Plaza AR Shopping Mall App.

We created an augmented reality experience for the Sun Plaza Shopping Mall in Bucharest, which increases the length of the customers stay and supports them while shopping in an entertaining way every time they visit the mall.

Visitors to the mall now experience their shopping digitally enhanced via smartphone and touchscreens: while the app provides all the information about events, news or the latest cinema films, a virtual treasure hunt takes customers right through the entire shopping centre.

Coins are collected, which can then be exchanged for vouchers. In this way, users not only experience a shopping adventure and enter shops they might not have discovered otherwise, but also benefit from their successful virtual treasure hunts.

Best Retail Cases Award 2020