Husqvarna KTM | Media Launch

Client – HUSQVARNA MotorcyclesClient – KTMTourlocations – Berlin, Barcelona, Brüssel, Stockholm, London & New York.

A Launch event, bringing science fiction to life: We developed a special presentation environment for the products in the KTM showroom. A hands-free 3D navigation and augmented reality mirrors amazed the visitors during the tour of the KTM showroom in Berlin, Barcelona, Brussels, Stockholm, London and New York.

Screens, lighting and music are controlled by gestures and movements, and visitors scroll through the product range hands-free. Via the touchwall developed by THISPLAY, the products can be viewed from all sides in 360° mode and the presentation can be controlled by the presenter using natural gestures – forget classic laser pointers and PowerPoint.

In the showroom, visitors virtually try on different outfits. In the THISPLAY Mirror, they see themselves wearing different helmets or KTM suits. The clothes are mapped to the viewers and enable a complete transformation.